Users will soon have a new feature that enables them to lessen the quantity of AI-created content appearing in their streams. This initiative comes as the company disclosed that it now features over 1 billion AI videos.
Testing and Rollout
The update is being tested over the coming weeks before a global rollout. This development comes amid a rise in AI content, driven by recent AI video creators.
AI Proliferation Online
It has been noted that nearly one in 10 of the quickest rising channels on a competing service exclusively feature clips produced artificially. A large amount of this output is deemed low-quality AI content, a phrase for inferior, mass-produced content that is often absurd or bizarre.
Our research shows that many people appreciate content created using AI tools, from computer-generated images to informative clips, and we intend to provide users the power to see more or less of that, according to their own choices,” said a company executive.
Scale of AI Content
The platform disclosed that there are now 1.3bn videos on its service identified as artificially created. Overall, more than 100 mn videos are submitted to the service daily, making clips made by AI a limited percentage of its total content library.
User Control Features
Viewers will be capable of reduce or increase the level of AI content they watch by accessing the content preference feature in the application and picking “AI-generated content”. Additional categories that can already be adjusted under the setting include current affairs, fashion, beauty, and movement.
Content Labeling and Policies
Its guidelines oblige creators to identify “realistic” AI-made content, and it bans dangerous fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is unmarked can be removed under its terms of service.
In addition, the service will henceforth add an artificially created tag to content made using its built-in AI features, or flagged by an collaborative effort for spotting content made by AI. This step is intended to help prevent users from trying to bypass the disclosure requirement.
Educational Initiatives
The platform is furthermore introducing a two million dollar AI literacy fund for professionals and groups to develop educational content about using AI responsibly. This project will support educational bodies focused on educating coding and technology.
Moderation Strategy
TikTok has justified its safety measures, following debate over proposals to cut jobs for hundreds of review team members in Britain. The company is set to reduce 439 jobs in its user protection division in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.
A senior executive explained that staff-based oversight would still have a role, but AI can protect employees by eliminating the most harmful content prior to it gets reviewed by staff. The platform announced a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to intervention by its AI tools.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”
